Ethical marketing is increasingly a potent force within business: in 2003 Texaco the world's second-largest oil company was fined hundreds of millions of dolars and spent $1Bn in clearing up oil pollution in Ecuador.
But dating right back to 1964.
Most of the oil was extracted but significant waste was simply shed into the water supply and unlined pits whichj also leaked into the water supply.
Court action by 30,000 local people also gained compensation for rainforest damage.
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